Download Ebook E-Commerce: An Introduction, by Amir Manzoor
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E-Commerce: An Introduction, by Amir Manzoor
Download Ebook E-Commerce: An Introduction, by Amir Manzoor
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The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
- Sales Rank: #8761430 in Books
- Published on: 2010-11-22
- Released on: 2010-11-22
- Original language: English
- Number of items: 1
- Dimensions: 8.66" h x .98" w x 5.91" l, 1.39 pounds
- Binding: Paperback
- 432 pages
About the Author
Amir Manzoor, MBA, is a freelance IT consultant and senior lecturer at Management Sciences Department, Bahria University, Karachi, Pakistan. His research interests include electronic business and business use of information technology for competitive advantage.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great find - practical & educational
By E&E
I was looking for up-to-date and global and found this book to exceed my expectations. It is very thorough and a wealth of information. I have been managing the launch of mobile networks for over a decade and have a highly entrepreneurial family. For the success of our businesses, we stay current with global ecommerce trends. This book is not only very practical but also educational with a plethora of references. I will forward it to my nephew who is graduating in economics from UCSD. A great find! E-Commerce: An Introduction
0 of 0 people found the following review helpful.
Wonderful!
By Aharon Z.
Great read and taught me allot! Highly recommend E-Commerce: An Introduction to anyone search for a basic and simple start to E-Commerce.
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