Kecester: November 2011

Rabu, 30 November 2011

[J568.Ebook] Download eMarketing: The essential guide to marketing in a digital world, by Rob Stokes

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Make your mark with digital
eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.

eMarketing: the essential guide to marketing in a digital world is the result of over 14 years of experience in a leading international marketing agency filled with brave, curious minds.

Updated 5th edition features
Learning outcomes, key terms and concepts
19 up-to-date chapters with case studies demonstrating digital in action
Chapter and case study questions, online resources and further readings

Reviews and Comments
The first thing that you should do is obsess about the terms in this book. Vocabulary is the first step to understanding, and if you don’t know what something means, figure it out. Don’t turn the page until you do.

- Seth Godin,
Author: Purple Cow, Lynchpin and Permission Marketing

My Quirk eMarketing textbook is a truly indispensable desk item. Since completing the e-course I have been able to help embed the correct terminology and appropriate digital focus with all colleagues from top down. This is essential if we, as a global business, wish to be seen as competent leaders and high quality adopters of digital marketing tactics and strategies. Behind every great digital marketer should be this great textbook!

- Sunita Anderson,
Group Marketing Knowledge Manager at SABMiller plc.

“I found the textbook well-written, making what could be quite complex terms and definitions easy to understand. Having loads of practical examples scattered throughout the chapters, the theoretical concepts were well highlighted in practical, real-world application. Each chapter challenged me to apply my newly learnt skills through providing further readings and additional resources to explore.”

Mr A. Marriott
Lecturer: Marketing, and Advertising & Sales Promotion at Nelson Mandela Metropolitan University

Learn More About Marketing in a Digital World
Red and Yellow, Quirk’s academic partner, offers part-time eLearning and full-time taught courses in branding, marketing, digital, advertising and communications. Drawing on expert knowledge from every corner of the industry, they offer practical, outcomes-focussed qualifications for every stage of your career.

Visit www.redandyellow.co.za for details.
To access lecture slides, guide and additional resources, visit our Online Resource Centre for students and educators:
www.redandyellow.co.za/textbooks/digital

Copyright notice:
We believe that education should be freely accessible and we have licenced this textbook under a Creative Commons Licence. You may use this content in any way you want, provided it is not for commercial gain (neither the book, nor any derivatives of it can be sold or resold), you share all changes that you make and you attribute to the publishers. For more information, or to download a free copy of the book, please visit:
www.redandyellow.co.za/textbooks/digital

Sales Rank: #224823 in eBooks
Published on: 2014-02-04
Released on: 2014-02-04
Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By YosemiteSam
Needed it for class. Did the trick. I got an A

0 of 0 people found the following review helpful.
First Class eMarketing Book
By Benjamin C Katubiya
An Excellent Book on Digital Marketing. A must have book for modern Marketers.

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Sabtu, 26 November 2011

[U946.Ebook] Download Teach Your 3-7 Year Old Math, by Mr. John Bowman

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In this eBook, an experienced Montessori teacher shows parents how to use a clear sequence of activities to teach their 3-5 year old children about mathematics, or to help their 6-7 year olds who are struggling with math to succeed. Most activities use common items, and recommendations are also given for affordable math learning materials. A link is included to a free collection of math printables for use with many of the activities.. Ideas on helping children learn are followed by activities to develop pre-math skills, and then amounts and numerals into the thousands, the Decimal System, operations with numbers, fractions, solid and plane geometric shapes, and many activities for using math skills in everyday life. Most children naturally develop an increased interest in numbers and language at around 3-5 years of age. This book shows you how to make the most of this sensitive period to give your child a firm foundation of math skills, and a positive, confident attitude toward number work that will carry on throughout the school years. There is no need for children to dislike math! Starting early with these fun, simple activities, you can send your child to kindergarten or first grade already doing math at a second to fourth grade level, setting the stage for early and continued success. If your child is having problems with math in kindergarten through second grade, these activities can save the day and turn math from a struggle to success!

Sales Rank: #427170 in Books
Published on: 2014-04-17
Original language: English
Number of items: 1
Dimensions: 9.00" h x .27" w x 6.00" l, .36 pounds
Binding: Paperback
116 pages

About the Author
John Bowman's most rewarding career was spent as a Montessori preschool Teacher and Director. He started three new Montessori schools for 3-6 year olds, and was the first Director of the Garfield Montessori School in Denver, CO. His goals now are to encourage parents to do early learning activities with their children and to show them how.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Incredible Resource for Parents!
By Rachel
What a brilliant resource with so many practical ways to teach math. John writes in such an engaging way and is so thorough. This book covers the when, what, why and how of teaching a young child math. Truly packed full of information, examples, resources and suggestions. This is worth so much more than it's selling for!

I genuinely recommend this (and his other books) to every parent who wants to teach their children in an effective, practical, & affordable way.

3 of 3 people found the following review helpful.
I really enjoyed this book
By LS Radivoeu
I really enjoyed this book. As with John Bowman's other books it is practical and easy to implement at home. The best part is that there are so many ideas of items I can use instead of buying expensive equipment and tools.

The book is well written with lots of pictures to illustrate concepts. John also offers loads of links to other resources, apps and free printables. I would say that this book is a must have for anyone who would like to teach a child Math.

5 of 7 people found the following review helpful.
Maybe Teach your 3-5 year old bits of math if you want to do all the work.
By pragmatismrules
I'm revising this review based on a reply from the author to my original post and 1 star review. I appreciate greatly Mr Bowman reaching out to me, explaining the aim of the book and offering to refund my money. It's nice seeing an author so personally engaged, whether positive or negative. So I've added a star for that. But I gave it one star originally because Amazon describes one star as "I hate it" and that is truly how I feel about this book and the false expectations created from the item description on Amazon. Perhaps I should have mentioned my 5 yr old is in a Montessori school so I am familiar with many of the methods in this book. I don't see how this book could "... give a complete Montessori math program at home" over 2-3 yrs based on what I've seen in the class. I didn't expect that I'd have to buy so many items with a good percentage being expensive Montessori materials and then that I'd have to make all these projects to teach my 2-5 yr old bits of math (the projects are pretty basic for 6-7yr olds). The photos look old and it's a snore to read. I do think there are better Montessori math books that are easier to follow. A better title in my opinion should be "Some Montessori Methods & Projects to Supplement Your 2-5yr Old's Math Concepts".

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Minggu, 20 November 2011

[M409.Ebook] PDF Download Existential Depression, by Mark Sanders

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If you are looking for answers concerning "Existential Depression", try this Self-Help book. It is an anthology of condensed science articles and literary quotes (Shakespeare, Poe, Thomas...). Ten pages are dedicated to Art Quotes on Sadness. Two pages are dedicated to Healing indian Meditation. It includes advice on the importance of supporting relationships, of physical exercise, of a healthy diet, of things you enjoy, of challenging negative thinking and so on.�***The content of this book can be also found on the web and in most bookstores but here you have all the essays put together in a meaningful and coherent whole .
***Si tratta di un'antologia di saggi sulla depressione esistenziale. Non � scritta da un solo autore e comprende poesie e aforismi. � intesa come un volume non-accademico e non-specialistico. Include articoli di autori che sono ampiamente riconosciuti come i migliori sulla depressione esistenziale. Il contenuto di questo libro pu� essere trovato sul web e nelle librerie, ma qui avete tutti i saggi presentati in un insieme coerente e significativo.

Sales Rank: #2385521 in Books
Published on: 2014-05-15
Original language: English
Dimensions: 9.00" h x .33" w x 6.00" l, .33 pounds
Binding: Paperback
130 pages

Review
Manual of self-help.

This anthology of essays, poems and philosophical aphorisms gives readers exactly what it promises: a journey through what is existential sadness. The various sections of this volume gives readers advices on how to prevent a worsening of their condition.

If you are looking for answers concerning "Existential Depression", try this Self-Help book. It is an anthology of condensed science articles and literary quotes (Shakespeare, Poe, Thomas...). Ten pages are dedicated to Art Quotes on Sadness. Two pages are dedicated to Healing indian Meditation. It includes advice on the importance of supporting relationships, of physical exercise, of a healthy diet, of things you enjoy, of challenging negative thinking and so on.
�

From the Author
If you are looking for impressive yet also approachable answers concerning Existential Depression, try this book. It is an anthology of condensed science articles and literary quotes (Shakespeare, Poe, Thomas...), edited by Mark Sanders. Ten pages are dedicated to Art Quotes on Sadness. Two pages are dedicated to Indian Healing Meditation. It includes advice on the importance of supporting relationships, of physical exercise, of a healthy diet, of things you enjoy, of challenging negative thinking and so on.The content of this book can be also found on the web and in most bookstores but here you have all the essays put together in a meaningful and coherent whole .

About the Author
Editor and curator. If you are looking for impressive yet also approachable answers concerning Existential Depression, try this book. It is an anthology of condensed science articles and literary quotes (Shakespeare, Poe, Thomas...), edited by Mark Sanders and it is meant for the general audience. Ten pages are dedicated to Art Quotes on Sadness. Two pages are dedicated to Indian Healing Meditation. It includes advice on the importance of supporting relationships, of physical exercise, of a healthy diet, of things you enjoy, of challenging negative thinking and so on. The content of this book can be also found on the web and in most bookstores but here you have all the essays put together in a meaningful and coherent whole .

Most helpful customer reviews

3 of 4 people found the following review helpful.
Random collection of newsgroup postings
By Adam
This isn't really a book. It's a collection of newsgroup postings that have been copied to an ebook. I was pretty disappointed to find this out. It seems from the description that it's actually a book written by one person.

2 of 3 people found the following review helpful.
Collection of articles
By K.M.
This is a collection of articles that I've seen before on the web, not a book written by one author. It is helpful to have all the information in one volume to refer back to.

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Sabtu, 19 November 2011

[L411.Ebook] Ebook Free Savages, by Joe Kane

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Savages is a firsthand account, by turn hilarious, heartbreaking, and thrilling, of a small band of Amazonian warriors and their battle to preserve their way of life. Includes eight pages of photos.

Sales Rank: #299628 in Books
Published on: 1996-08-27
Released on: 1996-08-27
Original language: English
Number of items: 1
Dimensions: 8.00" h x .78" w x 5.16" l, .65 pounds
Binding: Paperback
304 pages

Amazon.com Review
In this impressive, funny and moving work, Joe Kane tells the story of the Huaorani, a tribe living in the deepest part of the Amazonian rain forest in Ecuador. The Huaorani have only in the last generation been exposed to such items as the wristwatch. But the modern world is reaching them quickly; for better or worse--usually worse--they live astride some of Ecuador's richest oilfields. Oil production in the Amazon has opened the forest to colonization and industrialization, often with alarming results: about 17 million gallons, of raw crude, more than in the Valdez spill in Alaska, were spilled from a Amazon pipeline between 1972 and 1989. Kane, who lived with the Huaorani for months, immaculately reports on the tribes' connections with the old world and its battles with the new one.

From Publishers Weekly
Firsthand account of the battle between oil companies and an indigenous Indian population for control of territory in the Amazon.
Copyright 1996 Reed Business Information, Inc.

From Booklist
Kane is an award-winning environmental reporter and author of the best-selling Running the Amazon (1989). Here he chronicles his most recent adventures in the Amazon with a group of Ecuadorian Indians called the Huaorani. The nomadic Huaorani, some 1,300 in number, live deep in the rain forest, just as they have for millennia. Fiercely independent and keenly observant, these warriors are determined to maintain their way of life in spite of the toxic invasion of American oil companies. To this end, they have transcended immense cultural, linguistic, and technological divides to confront the oil companies as well as both the U.S. and Ecuadorian governments. Amazed and excited by the vision and courage of the Huaorani, Kane braves myriad discomforts and dangers (both physical and psychological) to document the destruction wrought by the oil companies and witness various dialogues between the Huaorani and disingenuous government and industry officials. It's the same terrible old story of greed, arrogance, and lies, but Kane describes some truly remarkable individuals and relates incidents both comic and tragic in the ongoing and quite crucial global war between people of the forest and people of the dollar. Donna Seaman

Most helpful customer reviews

54 of 54 people found the following review helpful.
A reaction from an anthropologist
By A Customer
Although this book has been criticized by people with a background in anthropology, as a practicing anthropologist (with research expertise in media studies), I beg to disagree. Certainly, the book has weaknesses, and the fieldwork it is based on was flawed. Yet it presents a balanced view of Amazon peoples -- if one reads carefully one finds that they are NOT merely portrayed as "noble savages." Moreover, the book has a chance of reaching a FAR greater audience than most anthropology works ever do. I aspire to write as compellingly as Kane; it's about time anthropology had more of an impact on the world. I have done research and writing that is critical of journalists and journalism, but I'm aware that anthropological fieldwork is far from perfect, either. Instead of taking pot shots at a nuanced, in-depth view of the geo-political problems of indigenous peoples, we should celebrate the possibilities of collaborating with journalists as careful and sensitive as Kane.

0 of 0 people found the following review helpful.
Kind and true savages
By Amazon Customer
Well explained with documented facts while not forgetting to describe the emotional part (the indigenous culture itself, relations with the outside world and outsiders etc). We feel the love and kindness the author has for his main protagonists and he takes us with his love on their journey - where we end up glued to the pages hoping for a positive outcome.

4 of 4 people found the following review helpful.
A must read
By Leland E. G. Larson
This well-researched book shines because of the author'scourage in much on site time with first hand experience andobservation under conditions most of us would not risk. All in orderto present the outside problems being presented to an ancient,indigenous people, the Huaorani Indians of Ecuador who live in aremote region of the rainforest being exploited by various oilcompanies that have little regard for the cultural effects on thepeoples occupying for many eons this area. Additionally, the effectson the animal life, the numerous polluting activities and the bringingin of many settlers to abuse and exploit this beautiful land all forthe sake of a few more days of oil production in the world makes onequestion the ability of the human species to conduct themselves in amoral fashion. And, of course, it was interesting hearing more aboutthe activities of Ali Sharif, a world's expert in permaculture, oftenmentioned in this book. Similar to The Beak of a Finch, this book isa must read for those interested in the environment, social justicecauses, anthropology, and other fields, including just general funreading about something outside of one's usual frame of reference. Somany people are giving of themselves to become one more shining lightout there giving energy and hope to others that I am touched by theirsacrifices for this planetary home of ours.

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Rabu, 16 November 2011

[K594.Ebook] Download Ebook Integrated Business Projects 3rd Edition

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Integrated Business ProjectsOlinzock, Anthony A., Arney, Janna, Skean, Wylma

Sales Rank: #639348 in Health and Beauty
Published on: 2010
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Sales Rank: #13877236 in Books
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Sales Rank: #5316749 in Books
Published on: 2009
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355 pages

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